The Land Rover LR4 Escape Key

BRIEF 

To promote and instill the classic adventurous spirit of Land Rover in the next generation of prospective owners. And encourage them to discover life beyond their office cubicles.  

IDEA 

Every prospective Land Rover adventurer has a day job and spends hours working on their PC every day. We decided to surprise them with the Land Rover LR4 Escape Key. A small object that lets them personalise their keyboard in a special way. Now when they're at work and routine drives them up the wall, the key will serve as a gentle reminder to escape the everyday. And consider test driving the Land Rover LR4.   

RESULTS 

We have sent out three batches of 800 pieces. The number of queries almost tripled. Test drive's up by 208%. But most importantly, it made Land Rover LR4 the top-of-mind 4x4 vehicle of our prospective customers.

João Carreira